The importance of link building should never be underestimated. Good link building is the cornerstone of solid off-page SEO which can yield those coveted rankings and free organic traffic.
Building backlinks takes time and requires patience. Making sure you maximize your efforts is vital to ensure your rewarded handsomely for your efforts.
What is the Best Link Building Method Anyway?
There are many different ways to build backlinks. Article directories, forum postings, press release submissions, article marketing and social bookmarking are just a few of the common methods used by internet marketers.
My favorite way to build high quality backlinks is by producing unique content and submitting it to various sources that are willing to accept it in return for contextual or semi-contextual backlinks.
This is by far the best link building strategy. Writing content and submitting it to relevant and good sources. You can write the content yourself or outsource it.
That being said, article directories like EzineArticles is definitely on the agenda. The key with article marketing is focusing on a handful of quality directories – the best you can find – instead of low quality ones. Sure, submitting to hundreds of low-level directories can produce a slew of backlinks, but without much weight which probably won’t do much for your search engine positioning. Links on top-notch article directories is what will get you the type of link-love you want.
If you need more link building power, you have to guest post…
Finding blogs that relate to your content is step number one. You can search for blogs that accept guest posts in your niche by doing some smart Googling. Some blogs make their guest posting policies very clear and others don’t. Taking a few minutes to contact blog owners is worth the effort if your email is straightforward and to the point. Forget about sending a generic spammy message – blog owners get those every day from pro link builders and SEO firms asking for guest posts. Get personal and let them know about how good your articles are and how they can truly provide value to their readers.
Keep it real and forthcoming and you will slowly build a list of solid blogs that are more than happy to accept your blog posts. Submitting articles with in-content or author bio links will greatly help your SEO efforts. Mostly because, these blogs aren’t part of link building networks or in the business of providing links to everyone via guest posting. They offer value that just can’t compare to low-quality link blogs.
Good link building is about producing a wide variety of backlinks on all kind of different sources. Not bio link just places that everyone else submits to. Finding those guest posting gems can dramatically impact your SEO efforts in ways other link building strategies simply can’t.
There’s nothing quite like natural backlinks surrounded by unique relevant content on a high quality page that has some authority in your industry. That right there is the best way to build backlinks for SEO.
As you can see from the examples above, using quality web content to produce backlinks will give you the most mileage when it comes to SEO and your keyword rankings.
Why is the quality of content so important? Well – if your content isn’t valuable in some way – most reputable blog owners and even premium guest posting sources won’t accept them. Getting links on those really awesome sites will require good content. This might require more work but the resulting backlinks are worth every ounce.